ARCHIVES: What It Takes

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So you’ve got a cover image that you’re happy with. The title and the image Yin and Yang around the territory of the global theme of the work. You’ve also got a solid short quote from a respected source and/or a respected figure in the book’s genre featured prominently on the front. Something like “The […]

In The Science of Hitting, by Ted Williams and John Underwood, there’s a a section titled “Smarter is Better,” which starts out by talking about Frank Howard, then of the Senators. “He hit a lot of home runs, he’s the strongest man I’ve ever seen in baseball, but he wasn’t getting on base nearly as […]

Last month a nonfiction author-in-progress told me she has over 20,000 Twitter followers, which she interpreted as a sales forecast. While she knows 20,000+ followers might not equal 20,000+ book sales, to her, 20,000+ followers do equal thousands of book sales. I gave her my spiel about being careful to avoid equating social media numbers […]

I’m going to take a break from my series on packaging today to write about what Steve wrote about this past Wednesday. I know you’re Steve Pressfield fans extraordinaire and you probably had your usual “Geez that Pressfield sure knows what he’s talking about” moments a few days back. But I think his last post […]