ARCHIVES: Callie Oettinger

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In The Science of Hitting, by Ted Williams and John Underwood, there’s a a section titled “Smarter is Better,” which starts out by talking about Frank Howard, then of the Senators. “He hit a lot of home runs, he’s the strongest man I’ve ever seen in baseball, but he wasn’t getting on base nearly as […]

Last month a nonfiction author-in-progress told me she has over 20,000 Twitter followers, which she interpreted as a sales forecast. While she knows 20,000+ followers might not equal 20,000+ book sales, to her, 20,000+ followers do equal thousands of book sales. I gave her my spiel about being careful to avoid equating social media numbers […]

If you want to master communicating and building relationships with the gatekeepers, tastemakers, potential customers, etc within your industry, the first step is to leave your industry. About ten years ago, I ran across Michael J. Critelli’s Harvard Business Review article “Back Where We Belong.” I kept a copy of the article, surprised that a […]

I left a few pieces out of my last post, “How to Pitch.” What follows is a round-up of items that should have made a showing in that first round. Research the Individual You’re Pitching Check the individual’s status. A few years ago I managed a history web site. Three years after the gig ended, […]